Job Description
This is a remote position.
Job Duties and Responsibilities:
Develop, execute, and optimize Amazon PPC campaigns to meet sales and revenue goals.
Conduct thorough keyword research, implement bid strategies, and continually refine campaigns for optimal performance.
Monitor and manage advertising budgets to ensure efficient spending.
Implement effective Amazon SEO strategies to enhance product visibility and improve organic rankings.
Create and Optimize product listings, including titles, bullet points, descriptions, and backend keywords on relevant platforms.
Stay ahead of Amazon's algorithm changes and adjust strategies accordingly.
Manage and optimize the Walmart Seller account to maximize product exposure and sales while ensuring compliance. Includes Walmart PPC and SEO.
Collaborate with cross-functional teams to ensure seamless integration with overall business strategies.
Plan, execute, and optimize Google AdWords campaigns to drive traffic and sales, while implementing backend and frontend SEO to our branded websites.
Conduct keyword research, create compelling ad copy, and implement bid management strategies.
Analyze performance data and adjust campaigns to achieve targeted ROAS.
Ensure consistency in branding, messaging, and promotions across platforms.
Implement social media advertising campaigns that will also help grow sales.
Utilize analytics tools to analyze campaign performance and provide actionable insights.
Implement A/B testing and data-driven decision-making to continuously improve campaign effectiveness.
Collaborate with marketing, sales, and product teams to align advertising strategies with broader business goals.
Communicate regularly on campaign performance, strategies, and opportunities.
Stay updated on the latest trends, technologies, and best practices in e-commerce advertising and digital marketing.
Results:
Increased Online Visibility:
Achieve a minimum 20% increase in organic search rankings for targeted keywords on Amazon and Walmart within the first six months.
Enhance product visibility through optimized listings, resulting in a 15% improvement in click-through rates (CTR) on ads across all platforms.
Enhanced Traffic and Conversion Rates:
Drive a 30% increase in total website traffic from Google AdWords and social media campaigns within the first year.
Improve the conversion rate of product pages by 25% through effective A/B testing and optimized product listings.
Sales Growth:
Attain a 20% year-over-year increase in sales for products advertised on Amazon and Walmart.
Achieve a minimum Return on Ad Spend (ROAS) of 400% across all PPC campaigns within the first quarter.
Effective Budget Management:
Maintain advertising costs within budget while optimizing campaigns to ensure that no more than 15% of revenue is allocated to advertising spend.
Monitor and adjust bid strategies to maximize budget efficiency, achieving a reduction of cost-per-acquisition (CPA) by 10%.
Improved Campaign Performance:
Implement data-driven strategies that lead to an average of 10% improvement in campaign performance metrics (CTR, conversion rates, ROAS) on a quarterly basis.
Develop comprehensive performance reports, providing actionable insights that result in two to three strategic adjustments per quarter.
Cross-Platform Synergy:
Ensure a consistent branding and messaging strategy across Amazon, Walmart, Google, and social media platforms, leading to enhanced brand recognition and loyalty.
Collaborate effectively with marketing, sales, and product teams to align strategies, resulting in at least one major cross-functional initiative per quarter that enhances overall business goals.
Adaptation to Market Changes:
Quickly adapt to Amazon and Walmart algorithm changes, leading to a less than 5% drop in performance metrics during transitions.
Conduct bi-annual reviews of advertising strategies to incorporate the latest e-commerce trends and technologies, ensuring the company remains competitive.
Continuous Learning and Improvement:
Participate in ongoing education and training related to e-commerce advertising and digital marketing, contributing at least one new strategy or technology per quarter that enhances campaign performance.
Foster a culture of innovation by implementing monthly team brainstorming sessions to generate new ideas and improve existing strategies.
Job Requirements:
Bachelor's degree in Marketing, Advertising, Business, or a related field.
Proven experience in managing Amazon PPC campaigns, implementing Amazon SEO, and handling Amazon Seller accounts.
Proven experience in managing Walmart PPC campaigns, implementing Walmart SEO, and handling Walmart Seller accounts.
Proficiency in Google AdWords and other relevant digital marketing tools.
Strong analytical and problem-solving skills.
Excellent communication and collaboration skills.
Optional but preferred: Experience managing eBay, Poshmark, Amazon International, or other ecommerce platforms.
Values:
Great Character: We act in a god-fearing manner and display proper etiquette when interacting with others.
Competitive Greatness: We have a sense of urgency to do great things, be our best, and always move forward.
Value Driven: We are resourceful and do the best with what we have.
Team Spirit: We hustle, work collaboratively with high morale, and foster a great sense of camaraderie.
What You Can Expect from Us:
Growth Opportunities: We invest in your success through training and education, prioritizing promotion from within.
Product Perks: Free and discounted products, including the newest releases.
Unlimited PTO
A Fun and Flexible Environment: Collaborate with a driven team that values camaraderie, team spirit, joy, creativity, and remarkable success.
Leaders in Compensation Packages: We reward our A players with compensation well above the market range.
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